CEO and founder Debbie Farah uses her design skills to offer business opportunities for disadvantaged ladies. She was inspired to create Bajalia by the rich social heritage and resilience of ladies worldwide. (Confirm out the new jewelry online at Macys and purchase it with a Macys promo code.)
The name of the company embodies the legacy of Ms. Farahs grandfather, Elias Bajalia, a Palestinian emigrant whom was an advocate of womens empowerment.
The launch of the Bajalia brand on HSN is a collaborative effort between for-profit and non-profit businesses. Through Bajalia, Ms. Farah has developed a worldwide network of social entrepreneurs to help create jobs for ladies in shelters designed to offer counseling, health care, literacy and job training.
Attracting on 28 many years of experience in advertising, design and product development for major stores such as Neiman Marcus, Macys and Bloomingdales, Ms. Farah has developed and chosen an impressive variety of wonderfully crafted pieces to debut in March. Indigenous design elements include vibrant gemstones such as turquoise, coral, amber and lapis mixed with glass, paper and various gold and silver toned metals.
Women whom have benefited from the support of Bajalia include:
Bahkt Nazira Afghanistan: Facing scarce economic opportunities and safety concerns, Bahkt Nazira developed her have fashion line. She transitioned from being unemployed and uneducated in business to being the main support for her family and a force of change in her community. She has now learned to talk English, runs her have company and helped her husband launch another business.
Asala India: Asala is a 27-year-old business owner whom produces semi-precious stone jewelry. A homeless child, Asala was taught the craft of making stone jewelry by an artisan associated with Bajalia. Because of regular work and fair wages, in 2008 she was capable to pay for and move into a small one-room kitchen flat. Today, she’s the main wage earner for her family.
Moofees India: Moofees is a 45-year-old skilled artisan living in Agra whom develops samples and trains other artisans. Deserted by her husband nine many years ago, she trained herself in embroidery, created her have business, and is today the sole provider for her 2 sons and five daughters. 2 of her daughters are today receiving educational grants from a non-profit partner in India.
Shabnami India: Shabnami is a 37-year-old mother of six kids. Despite limited educational training, she has assisted her husband in overseeing the finances of his jewelry business and helped with the production of beaded jewelry by working with ladies in her neighborhood.
The Bajalia collection will feature a variety of designs and designs, ranging in price point point from $19.95 for oblong paper bead earrings to $199.95 for a silvertone glass bead horn necklace and earrings.
John Bosco, Senior Vice President of Jewelry and Apparel for HSN said Debbie has curated a beautiful collection of unique jewelry and accessories, and we are excited to introduce the Bajalia brand to the customers. Through the HSN Cares philanthropic efforts, we are dedicated to supporting the empowerment of ladies about the world.
Debbie Farah, CEO and founder of Bajalia Global said To launch my collection, I desired to choose a partner that would certainly enable me to bring to lifetime the inspirational stories of the ladies behind the Bajalia brand and HSN is an perfect fit. I appreciate the chance to educate consumers about international womens issues and invite them to change the world whilst shopping the world.